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Spellbound is a locally owned independent bookshop specializing in books for babies, kids, and teens.

Events at the bookshop include story times and book clubs as well as author signings, book character visits, workshops, and other fun activities throughout the year to spark creativity and a love of books. 

We carry new books as well as greeting gards and select gifts that encourage reading and creativity.

Our mission is to help raise lifelong readers who are curious, imaginative, and independent thinkers by sharing the magic found when you open a book. In addition to children’s books and related items, Spellbound also offers a different kind of shopping experience for families in Asheville.


Spellbound has a wonderful selection of children’s books… great events scheduled to allow children to read, engage and learn… in a nurturing and fun environment. Not to mention, Hugo, the store dog is sweet as can be.


Sharee P.

At our store, the “children’s section” is the entire store, and we are always available to help connect kids with books they will love. We have a carefully selected inventory reflecting the best books of yesterday and today, books that kids will want to read again and again…books with staying power…books that hold you spellbound!

In October 2018, Spellbound celebrates its 14th year serving families and schools in Western North Carolina and beyond. In Winter 2019, the bookshop will move into a new home at 829 Haywood Road. During our transition to Spellbound’s new home which is under construction, browse our pop-up shop inside The Hop Ice Cream Cafe at 640 Merrimon Avenue (directly below our former full-size location) and shop Spellbound online anytime.